Early 2023 you can immerse yourself into the world of “Mario Kart™” at the highly anticipated opening of SUPER NINTENDO WORLD at Universal Studios Hollywood. How might you do this you ask…

Well a brand new attraction called “Mario Kart™: Bowser’s Challenge” will use augmented reality projection mapping along with set pieces along a moving track to take you through this world in “a ride that’s unparalleled anywhere within the theme park industry.” This attraction is definitely one to be repeated as there are multiple outcomes!

At SUPER NINTENDO WORLD you will be able to join in the fun inside the Mushroom Kingdom with Mario, Luigi, Princess Peach, and so many more. To access this Kingdom guests will use the Warp Pipe and find this new attraction inside Bowser’s Castle!

According to Universal Studios Hollywood, “This innovative achievement will propel guests into a multi-dimensional experience that recreates iconic environments from the Mario Kart games and where no two races are alike. “Mario Kart: Bowser’s Challenge” is also one of the most complex rides ever built within the entertainment industryThe sophisticated ride is a multi-sensory cornucopia of color, sound and movement that invites guests to navigate familiar environs through the creative use and integration of head mounted augmented reality (AR) goggles—a key point of differentiation that distinguishes this ride from other theme park attractions.

From the depths of the dungeon within Bowser’s Castle, guests will climb aboard stadium-style, four-seat Mario Kart vehicles inspired by the video game, put on their AR goggles …and then with a 3-2-1 GO! signal from Lakitu, they will be off to the races.

The premise is simple but equally inspiring and challenging and will appeal to guests of all ages regardless of gaming experience. As part of Team Mario, guests will steer through courses underwater and in the clouds to compete for the Golden Cup while collecting coins to defeat Team Bowser and win.

SUPER NINTENDO WORLD is conceived in partnership with Nintendo and the visionaries at Universal Creative to deliver exhilarating entertainment with innovative technological achievements inspired by characters and video games that have appealed to Nintendo fans for generations.

The immersive land will be a visual spectacle of vibrant colors and architectural ingenuity located within a newly expanded area of Universal Studios Hollywood that will feature the groundbreaking ride, “Mario Kart: Bowser’s Challenge,” and interactive areas, to be enjoyed by the whole family, along with themed shopping and dining to enhance the entire experience.”

At Universal Studios Hollywood you can already experience a small piece of this new land at the Feature Presentation retail store. Here you will find SUPER NINTENDO WORLD merchandise such as apparel, hats, and a selection of plush characters, including but not limited to Mario, Luigi, Yoshi, and Bowser.

More information and details will be shared soon. In the meantime, you can check out this YouTube video from Universal Studios Hollywood about the new attraction!

All photos and information are provided by Universal Studios Hollywood.